Systemize your zone of genius by defining your brand

Jan 01 2022


Systemizing your zone of genius

If you really want to be able to systemize your zone of genius, you have to get clear on the foundation of your business and what you do.

Start from the bottom of your heart

Define what your business stands for, who you can help, and what it means to work with you. 


  • Who do you help?
  • How do you help them?
  • Why do you do it?

Building systems and documenting your process

Once you have the heart of your business defined, you can focus on the right offer and how to guide people through the process of working with you.

Having a repeatable, step-by-step process to follow is crucial to building a scalable system. 

An important part of this is getting the steps of your work down in writing. Try not to focus on the variables that make each project unique and make a list of exactly what you do for every project, 90% of the time. 

Scaling the system hinges on your signature offer

Once you have the processes for your offer outlined, take a moment to estimate how much time it takes for you to realistically complete each task.

This is how you begin to accurately price your offer.

Don’t forget, what you do is VALUABLE, and you deserve to be paid well for it. 

If you’re still worried about premium pricing, weigh your pricing against the potential for earning that the client will now have as a result of working with you.

Doesn’t that number seem like pennies now?

Don’t forget – you’re here to help people make their businesses more profitable and successful. If they’re not making more money because of the service you’re providing – what’s the point in hiring you?

Compensate yourself accordingly. 

Mapping your customer journey

After you’ve defined your offer, and outlined the process for fulfilling it, you can begin to map out your customer journey.

A customer journey map is a visual representation of all the different ways you interact with your client, from the brand new person on your list to the moment you decide to work together, and through the entire onboarding, fulfillment, and offboarding processes that power your business.

Once you’ve got your business defined from the bottom of your heart, you can start to align your system.

Branding that captivates vanishing attention spans.

Are you next?